BMW
Project 1
Project 2
Project 3
I worked on all aspects of the experience, including: AR interface design, in-car UI assets, AR integration and development.
My Role
July - December 2022 (6 month)
Timeline
BMW Headquarters,
Munich, Germany
Location
Expanding the
vehicle beyond
the hardware
NDA’s are a bummer!
Designed a connected experience -from planning all the way to the last mile beyond the car.
Iterated on possible ways to expand the reach of the vehicle to all touchpoints of the user journey. Designed and developed the approved case.
Integrated a dynamic
holistic experience
throughout all the in-car screens.
From the welcome screen to cruising mode I designed how all screens (HUD, Center IVI, AR) interact and support each other.
Explored the affordances
AR and AI bring to the
in-car experience
I prototype and storyboard smarter and safer elements of the vehicle if they were replaced with AR that is sensible to drivers focus and blind spots.
After six months at BMW
My proudest moments
Several projects I contributed to were presented by the team at the conference.
Update
Showcasing some of our concepts at CES 2024
Presented at CES 2024
NDA’s limit how much I can share, here is a sneak peak of what I can share. Happy to chat more about it
NDA Headsup!
Presenting to the BMW Board
Demo approved for Board Meeting!
I was invited to present my work to the BMW board at their annual conference.
Signed Two Patents
I got to propose and collaborate on several inventions, from which two got patented.
COMING SOON !
OVERVIEW
I joined a design-oriented, engineering focused team, developing the next generation HMI. The team is rapidly changing the preconceptions of what a car is by incorporating first and last mile as part of the experience.
My internship in a nutshell
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