BMW
Expanding the
vehicle beyond
the hardware
Role
Interaction Design Intern
Team
I was an individual contributor reporting to multiple seniors in the team
Timeline
July - December 2022
I joined BMW’s Innovation Lab in Munich, Germany to work on the future of the vehicle experience.
The team is a design-oriented engineer group developing the next generation HMI. The team is building what an in-car experience is by incorporating -through XR- first and last mile as part of the journey.
Context
OVERVIEW
My time at BMW in a nutshell
NDA’s limit how much I can share, here is a sneak peak of what I can share. Happy to chat more about it
Project 1
Iterated on possible ways to expand the reach of the vehicle to all touchpoints of the user journey. Designed and developed the approved case.
Project 2
Integrated a dynamic
holistic experience
throughout all the in-car screens.
From the welcome screen to cruising mode I designed how all screens (HUD, Center IVI, AR) interact and support each other.
Project 3
Explored the affordances
AR and AI bring to the
in-car experience
I prototype and storyboard smarter and safer elements of the vehicle if they were replaced with AR that is sensible to drivers focus and blind spots.
Update
The team presented at this years conference
some of the projects I was contributing to.
my proudest moments
After six months at BMW
Presenting to the BMW Board
Demo approved for Board Meeting!
I was invited to present my work to the BMW board at their annual conference.
Signed Two Patents
