BMW

Expanding the

vehicle beyond

the hardware

Role

Interaction Design Intern

Team

I was an individual contributor reporting to multiple seniors in the team

Timeline

July - December 2022

I joined BMW’s Innovation Lab in Munich, Germany to work on the future of the vehicle experience.


The team is a design-oriented engineer group developing the next generation HMI. The team is building what an in-car experience is by incorporating -through XR- first and last mile as part of the journey.

Context

OVERVIEW

My time at BMW in a nutshell

NDA’s limit how much I can share, here is a sneak peak of what I can share. Happy to chat more about it

Project 1

Designed a connected experience

-from planning all the way to the last

mile beyond the car.

Designed a connected experience -from planning all the way to the last

mile beyond the car.

Designed a connected experience -from planning all the way to the last mile beyond the car.

Iterated on possible ways to expand the reach of the vehicle to all touchpoints of the user journey. Designed and developed the approved case.

Project 2

Integrated a dynamic
holistic experience
throughout all the in-car screens.

From the welcome screen to cruising mode I designed how all screens (HUD, Center IVI, AR) interact and support each other.

Project 3

Explored the affordances
AR and AI bring to the
in-car experience

I prototype and storyboard smarter and safer elements of the vehicle if they were replaced with AR that is sensible to drivers focus and blind spots.

Update

Showcasing some of

our concepts at CES 2024

Showcasing some of our concepts at
CES 2024

The team presented at this years conference
some of the projects I was contributing to.

my proudest moments

After six months at BMW

Presenting to the BMW Board

Demo approved for Board Meeting!

I was invited to present my work to the BMW board at their annual conference.

Signed Two Patents

I got to propose and collaborate on several inventions, from which two got patented.

I got to propose and collaborate on several inventions, from which two got patented.

NDA's are a bummer!

Want to know more?

Lets chat!